The new tagline for HUKD is "Deal anarchy from the masses". It's not necessarily a permanent tagline but it's something we threw in there for now. We think HUKD disrupts traditional marketing messages and offers a disruptive network where individuals have the freedom to recommend genuine bargains and deals to other individuals.
The foundation of this deal anarchy is our belief that consumers want an honest, unbiased and free tool to exchange information and tips. This means that self-promotion of any kind, whether from members or merchants, is strongly discouraged.
To be clear though, we do not believe that consumers have a right to act fraudulently and any illegal or fraudulent information will be removed. However, information that is legal and in public domain will not be censored or removed - we will defend that right to the end.