cityslicker:
Not really a deal, as they have really put up their prices.
When they first started a few years ago it was free, they just kept a refundable deposit of £300 odd I think.
Then they changed it to a lifetime fee and now it's got successful, it a yearly fee.
remember you still have to pay the hourly fee etc etc.
but I guess in lots of cases still a great service and in some cases still cheaper and more convenient than normal rental cars.
Agreed, it is not for everyone. If you're only looking to rent a car once a year, its an awful deal. But if you live in London, like the idea of driving around London maybe once, twice, or more a month, then this looks like the perfect way. Plus the cars are quite new and economical models, so saves on the petrol!